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WHEN SHOULD YOU HIRE THE KULLBERG CONSULTING GROUP?
Frustration, mistrust and uncertainty have been expressed to us by executives describing their relationships with their marketing suppliers. Branding or sales promotion…? Advertising or public relations…? Brochures or the Internet…? Packaging or displays…? Where should the money be spent? What assurances exist? Who can I trust?
KCG fills this void. In this highly impersonal, downsized and computerized world, we believe that smart, apolitical, candid people who actually care about a client's product or service (and not just its revenue stream) can provide a very meaningful service to clients. Based on recent client feedback, KCG has truly touched a nerve.
We have been asked to address a variety of marketing and marketing communications problems, across a host of industries, for both public and private companies. We have been hired on a project or on-going basis under one of three scenarios:
- To provide marketing counsel on a specific problem
- Helping a Top 15 financial services company evaluate the importance of
branding, how to go about doing it, and how to develop budgets for the task;
- Conducting a host of market research assignments, ranging from the
education and bridal markets to various hard-nosed business-to-business
markets across industries and countries;
- Repositioning two worldwide professional services companies during rapid
expansion
- Developing a new product and a new product category for a leading home
furnishings manufacturer. And, subsequently, for this same client, analyzing
another category and recommending against developing new products;
- Guiding not-for-profit associations, industrial manufacturers and service
providers on the process of developing their own unique brand positions;
- Answering numerous requests to conduct marketing and/or marketing
communications audits before, during or after re-engineering;
- Working with venture capitalists to evaluate and/or redirect
the marketing of their existing or potential properties
- To create, produce and integrate a variety of marketing communications solutions to an existing marketing strategy
- To provide all of the marketing and/or communications disciplines, fully integrated, on a day-in, day-out basis by becoming the outsourced:
Regardless of the manner in which we were hired, the work was good and we all had some fun along the way. A leading retail trade magazine was nice enough to say:
"Another key move (to explode the brand) was to tap the services of the Kullberg Consulting Group, a marketing consulting firm who has helped the company make the most of its new brand."
"What is the Kullberg Consulting Group"
"How does the Kullberg Consulting Group Charge?"
"Who is Gary Kullberg?"
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