March, 2004 The Spring, 2004 issue of QuadAngles, a publication of the University of Rhode Island’s Alumni Association, highlighted Michelle Cournoyer Girasole (’93, MBA ’97) and her company, Next Step Web Marketing. The firm helps companies use the Internet to generate customer traffic and develop strong relationships with website visitors. The article, "Networking Alumni", also reviewed her use of an Alumni Relations program that connects URI graduates with alumni mentors. Before opening her company, Michelle contacted Gary Kullberg to receive "expert advice" on how to achieve her career goals. She took the advice to heart and eventually started her business. Five years later, because of her expertise, she and her company were hired by the Kullberg Consulting Group to help launch its new service, Marketing Milestone. "It was really a pleasant surprise," said Girasole, who helped build Kullberg's website, MarketingMilestone.com. She continued, "When I contacted Gary in 1999, it was a turning point for me. I never thought he'd be back in Rhode Island, but he moved from New York and got in touch." "Gary had a unique, brilliant idea for packaging the skills of his organization, but needed help with his online presence. I was so honored! He's worked with so many executives and high-powered people, but he thought of me. He's a testament as to why URI students should tap into alumni resources." "The irony," said Kullberg, "is that as we launched Marketing Milestone to help companies and brands develop meaningful marketing programs to celebrate their anniversaries, KCG and Michelle are celebrating the fifth anniversary of their working together." The Kullberg Consulting Group is a strategic alliance of nearly sixty entrepreneurially driven marketing and marketing communications companies, and is itself celebrating its ten year anniversary in 2004. |
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