News From
KCG

February, 2008

Publisher of Fine Company Anniversary Books
Joins Forces with
Brand Anniversary Marketing Company

 



Write Stuff Enterprises, Inc. and the Kullberg Consulting Group have formed a strategic alliance to help corporations, brands, associations and institutions profitably market their anniversaries.

Write Stuff Enterprises, Inc., the world’s leading publisher of fine business books commemorating the evolution of industry and technology, has created and published full-color, coffee table style books with compelling stories for over 125 Fortune 1000 companies.

The Kullberg Consulting Group (KCG) provides, both strategically and executionally, clients with customized plans and programs that promote company and brand anniversaries to a whole host of constituents including current and prospective customers, new acquisition and merger partners, distributors, dealers, and employees, as well as the financial, government and local communities through its Marketing Milestone service.


Unique Alliance of Anniversary Marketing Professionals Benefits Clients

“Over the past fifteen years, we’ve always been asked, beyond creating and producing award winning hard cover and e-books, what else we would recommend to help our clients improve the marketing ROI of their company anniversary programs,” said Jeff Rodengen, Chairman and CEO of Write Stuff.  “We learned about KCG and its strategic alliances with sixty other senior level companies, representing all disciplines of marketing communications, and found we shared many of the same philosophies, values and professionalism.”

“When I saw the quality of their work and read the praises heaped on Jeff and Write Stuff from so many industry leaders they had worked with, I knew we would be a perfect complement to one another,” said Gary Kullberg, CEO of the Kullberg Consulting Group.  “Importantly, we share identical beliefs about anniversary marketing, and believe it is particularly important during these difficult economic times.”

“It was a natural fit, especially when I learned that Gary likes to work directly on a client’s business just as I do,” Jeff added.


Your Past is the Strongest Criterion People Have to Judge Your Future Performance

“The alliance is a win for both of our companies,” continued Mr. Kullberg.  “But it’s an even bigger win for our clients who now have access to media neutral, seasoned professional talent on a day-to-day basis.”

Write Stuff and KCG will continue to maintain their own client bases, but will come together to provide a full range of marketing communications services to meet the needs of their clients.  While Write Stuff is focused on producing legendary books, KCG services include:

 

Advertising

Packaging/Point of Purchase

 

Brand/Corporate Identity

Public/Community Relations

 

Direct Response

Sales Promotion

 

Event Creation/Management

Sports Marketing

 

Market Research

Web Development/Optimization

  Because of KCG’s unique combination of strategic alliances, specific services may be “cherry picked” by clients to meet their needs, as there isn’t any vested interest in “selling” one discipline over another.  Additionally, there is isn’t any branch office overhead to support and, as an added benefit, candor flourishes.

“More than ever, in this troubling economic and political environment, a company or brand anniversary provides a very strong, year long platform to remind key constituents of how prior accomplishments and strength will lead to a very significant future,” Mr. Kullberg concluded.

*  *  *  *  *

About Write Stuff Enterprises, Inc.

The mission of Write Stuff Enterprises is to bring to life, in full-color, coffee table style books, the compelling stories of the great corporations, associations and institutions that have revolutionized the world around us.  Its proprietary process, employed in the research, creation and production of over 125 unique books, is also focused on minimizing client time and, consequently, cost.

Notable books produced by Write Stiff are already acting as ambassadors for companies in the following industries:

 

Computers & Electronics

Government & Defense

 

Communications

Health

 

Consumer Products

Marine

 

Energy & Construction

Steel & Manufacturing

 

Financial Services, Institutions & Associations

Transportation & Aerospace

To learn more, visit www.writestuffbooks.com, or contact Jeffrey L. Rodengen at 954.462.6657, Ext. 110, or at jrodengen@aol.com.

 

About Kullberg Consulting Group, LLC

The Kullberg Consulting Group, founded in 1994, is a strategic alliance of sixty companies representing all disciplines of marketing and marketing communications.  Each client receives high level, day-to-day service in whatever discipline is employed to address the task at hand.

These senior professionals, who own their own companies, have worked at Top 20 marketing communications companies or have been on the other side of the desk at Fortune 1000 companies.  All are equally comfortable in a corporate boardroom and in the small office of a start up company.  Their combined backgrounds represent experience with over 585 companies or organizations in 21 major industry groups.

The Marketing Milestone anniversary concept grew directly out of the Group’s experience on a wide range of reputation programs, for clients such as:

 

American Skin Association

Ford Motor Company

Quaker Lace

 

Bank of America

International Paper

Shell

 

Citibank

John Hancock Financial Services

The Ryland Group

 

Columbia, Maryland

Owens-Corning

The Salvation Army

 

Commonwealth of Puerto Rico

Panolam Industries

Xerox

To learn more, visit www.MarketingMilestone.com, or contact Gary Kullberg at 401.886.5001, or at Gary@KullbergConsultingGroup.com.






171 Forge Road North Kingstown, RI 02852.1001Ph: 401.886.5001Fax: 401.886.5234
About KCG|News & Articles|Marketing Milestone|Contact Us|Home|Sitemap